Writing with Purpose

 Print This Post

Much of communication today happens on-line, whether by email, website, or blogs. It is increasingly important to make efforts to ensure that what was intended to be said is actually communicated clearly, without distraction. Here are a few things to keep in mind as you write:

• Be unique and compelling - Make sure that your thoughts are original and purposeful. If you reference another source, do not spend much time summarizing. Create your own ideas and be confident in sharing them.

• Be clear and concise - People will just scan what you write if it is too long. Use simple sentence structure. Make sure every single sentence ties into the main point. Include enough “evidence” to prove your point, but not too much that it becomes tangential. A person should not have to reread a sentence or wonder what you were really trying to say.

• Be perfect - Make sure that there are no grammatical or spelling errors that would distract from your content. Hire an editor if necessary.

It would be advantageous to take the time and effort to invest in becoming an excellent writer. Your credibility and financial success depend on it.