Getting Started Writing an Ezine

A regular ezine is an excellent tool to stay connected to your current and potential customers. You will find that through this method of branding and writing, you will increase your credibility and trust with both clients and strangers.

These 5 habits will provide a solid foundation for growing as a writer:

• Read, read, read a variety of books. Be observant to unique styles and articulation of thoughts. Subscribe to other quality ezines.

• Continually brainstorm and record topic ideas. These will be generated from your observations about life, people, and your business; relevant issues that pertain to your specific clients; your reading and your experiences; as well as your unique passions and hobbies.

• Start writing. Have a place where you can log the topic, quote, or first paragraph idea and build from there. Write a first draft as soon as you think about it, not concerned with format or punctuation, but with clarity of thought and opinion.

• Write as if you were speaking. You will want to maintain your own “voice” as much as possible. People are attracted to you because of your unique style and convictions. “Keep it real” in your ezines, but stay professional.

• Write each article as if a potential client were meeting you for the first time. Make it personal, relevant, and fresh.

By making reading and writing a habit, you will find that the discipline becomes easier and easier as you go along. You will be able to watch both your confidence and influence begin to grow as you add value to people’s lives through your writing and ezine.