We’d like to know from your perspective how you feel your customers see you. This information is being used for future publication. Once you make your selection, see what your peers selected. Thank you
[polldaddy poll="951685"]
How Do Your Customers Best See You?
September 25, 2008 by · Leave a Comment
Turning Strangers Into Friends
September 25, 2008 by · 2 Comments
Every business has the same challenge today. They are competing for attention. The number of choices available for any service or product are vast.
It used to be different. There were less choices. Thus, companies needed merely to advertise, and they would get calls.
Today, the game has shifted. In your business, you have lots of competition. Yet, if you are using old methods to try and reach your customer, you are invisible to your customer. [Read more...]
Serving Your Customer Well
September 18, 2008 by · Leave a Comment
If you can slow down enough to listen, if you can focus on something outside yourself, you will see that people are carrying immense burdens. Everyone is trying to solve some problem. Everyone has problems, whether rich or poor, struggling or successful. The problems merely change forms.
Your customer has problems. Have you ever thought what your customer is spending 40+ hours a week doing? They are thinking about the things which matter in their world. They are consumed with their problems. They are trying to sell more, be more efficient, make payroll, develop a new product, manage staff, stand out, and have a life. You are likely thinking about doing these things as well. [Read more...]
Selling is Losing
September 12, 2008 by · 3 Comments
The number one skill in business is selling. You do not have a job or income unless you or someone on your team makes a sale. Life does not move forward unless someone sells their ideas. The rest of people who play it safe choose to stay oblivious to this one truth. The reason they do is because it is hard. It takes guts and an immense amount of talent, thinking and commitment. Nothing happens unless a sale is made.
You are either filling orders or making things happen in business and life. To make things happen means you must understand selling. And the first rule of selling is this:
Don’t get caught selling. [Read more...]
How to Make Happy Customers
September 5, 2008 by · Leave a Comment
What is it that separates you from your competition? How do you earn your customers business? Other than the price and location of the room, the design, and the fact I was with the Dallas Mavericks team — very little separates hotel rooms. Four large warm cookies and a handwritten note got my attention and my sons attention.
What made it memorable? It was such a small thing. But every time I check into a hotel room across the country guess what I’m comparing them to? The Ritz Carlton Marina Del Rey just outside of Los Angeles.
- Where’s the “cookies and card” in your business?
- What systems and processes help you provide a consistent experience?
- What makes people sneeze you like a virus, to where you are infectious — in a good way!
- Is it easy and fun to do business with you?
- Do people remember you? What is it they remember — Is it your price or is that you are remarkable?
- Will you remember The Ritz Carlton Marina Del Rey in Los Angeles? Why?
by Jeff Payne, Consultant, AscendWorks
The Most Important Commodity
September 5, 2008 by · Leave a Comment
Every day my team fights for one precious commodity. We give money, time, energy and creativity for it. We spend thousands of dollars to get as much as we can. It is becoming more expensive and more scarce. It is your attention.
Remarkably, we have your attention right now. Later today, you will be taking in a relentless amount of text, images and sound. Your brain will be processing and shifting continually. The ability to distinguish between relevance and noise will become tiring and laborious.
Your customer will be doing the same thing. The reality is that your customer behaves differently than they did 20 years ago. They behave differently than they did even two years ago. Everything is becoming relentlessly fast. People’s email inboxes are overflowing and unorganized. Phone etiquette has stretched to the point that people do not even extend professional courtesy by returning calls. Flashy advertisements are ignored and bore onlookers. Everyone has too many choices. Everyone feels rushed. They are not paying attention to you. You look irrelevant and invisible. [Read more...]
How to Make Happy Customers
September 5, 2008 by · Leave a Comment
What is it that separates you from your competition? How do you earn your customers business? Other than the price and location of the room, the design, and the fact I was with the Dallas Mavericks team — very little separates hotel rooms. Four large warm cookies and a handwritten note got my attention and my son’s attention. What made it memorable? It was such a small thing. But every time I check into a hotel room across the country, guess what I’m comparing them to? The Ritz Carlton Marina Del Rey just outside of Los Angeles.
- Where are the “cookies and card” in your business?
- What systems and processes help you provide a consistent experience?
- What makes people sneeze you like a virus, to where you are infectious — in a good way!
- Is it easy and fun to do business with you?
- Do people remember you? What is it they remember — Is it your price or is that you are remarkable?
- Will you remember The Ritz Carlton Marina Del Rey in Los Angeles? Why?
