Worse Than “Unsubscribed” — Being Ignored

Consider the fact that for every 100 emails it is “normal” for 60 to 70 recipients to ignore you. We live in an attention economy where attention is becoming more and more scarce.  Even good messages have difficulty in being read.

With that in mind what would improve your chances of your email being read? Here are a few musts: Read more

9 Percent Short

Do you know Roko Karanusic?  He is one of the top 100 players in tennis.  He is not number one.  Arguably, he is 90% of Roger Federer or Rafael Nadal, both brand names and highly endorsed stars in the top five in the world.  Becoming 99% of what those stars are creates a large gap not only in results, but also in rewards, recognition and rankings. Read more

A Resolution To Remember Your Customer

Happy New Year!  It is a time of reflection and a time of looking forward.  I know there are many who want to forget the last year and many also who have much to be grateful for.  Whichever part of the economy you are in, there is still nothing which prevents you from going after your dreams.

I wanted to offer a resolution that is tangible and will benefit you greatly.  You want more business and you want more relationships.  We are living in the thick of the new economy.  How we connect with each other is completely different than twenty years ago.  How about having  resolution to remember your customer.  Here is how: Read more